Sand Storm Altona is a 5-days event held by Hobsons Bay City Council and Altona Village Traders Association to celebrate Australia Day in 2008. The activities include sand sculpture competition, Altona Life Saving Club carnival, free sausage sizzle, live music, Devonshire teas at the Altona Homestead, beach volley ball, sand art workshop, life saving displays, Western suburbs triathlon, beach market and outdoor movie screening.

sand sculptures

The Australia Day 2010 celebrations ended with a spectacular firework display over Altona Beach. The following video on Australia Day 2010 celebrations is produced by the Altona Village Traders Association which seeks to promote business and tourism body in the Hobsons Bay area, particularly Altona.